Free Template

The Second Follow-Up Email (When They Haven't Responded)

The first follow-up was a gentle nudge. Now it's time for the second follow-up. The key here is brevity and offering an easy way out so you don't feel like you're nagging.

Subject:

Still interested in the design project?

Hi [Client Name], Just floating this to the top of your inbox one more time. I understand priorities change quickly. If the [Project Name] project is on hold or you've decided to go in another direction, just let me know—no hard feelings! If you're still planning to move forward, I have some availability starting [Date], but I'd need to lock it in by [Date]. Cheers, [Your Name]

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When to use this template:

  • check_circle7-10 days after your first follow-up email
  • check_circleWhen you need to create a sense of urgency
  • check_circleTo give the client permission to say 'not right now'

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