Free Template

Better Alternatives to 'Checking In' Subject Lines

The phrase 'checking in' often signals a low-value email. Instead, use a subject line that references a specific detail, and pair it with this template.

Subject:

Resource for your [Specific Challenge] / Proposal update

Hi [Client Name], While we wait to finalize the details on the proposal, I came across this [Article/Tool/Resource] and thought of you. It addresses the exact [Specific Challenge] we discussed on our last call. Let me know what you think of it! Also, just checking to see if you had any questions on the proposal so far. Best, [Your Name]

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When to use this template:

  • check_circleWhen you want to add genuine value before asking for a status update
  • check_circleTo build authority and trust
  • check_circleWhen 'just checking in' feels too generic

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