Free Template

How to Follow Up After Sending Your Pricing

Sticker shock is the number one reason clients ghost after receiving pricing. This follow-up is designed to reopen the conversation, even if the price was higher than they expected.

Subject:

Thoughts on the pricing for [Project]?

Hi [Client Name], I hope you're having a great week. I wanted to follow up on the pricing and scope breakdown I sent over on [Date]. If the proposed budget is outside of what you had allocated for this quarter, let me know! We can always review the scope of work and see if we can prioritize the phase one deliverables to better fit your current budget. Looking forward to your thoughts. Best, [Your Name]

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When to use this template:

  • check_circleAfter a client asked 'what are your rates?' and didn't reply
  • check_circleWhen you suspect budget is the main blocker
  • check_circleTo show flexibility without immediately dropping your prices

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