Free Template

How Long Should You Wait Before Following Up?

The golden rule of sales follow-ups: wait 3 to 5 business days after your initial proposal. This gives the client time to review it internally without feeling rushed. When the time comes, use this friendly check-in.

Subject:

Any thoughts on the [Project Name] proposal?

Hi [Client Name], I'm touching base on the proposal I sent over on [Day of week]. I know you mentioned wanting to kick things off by [Target Date], so I want to make sure we have enough lead time to hit that goal. Did you or the team have any questions about the timeline or deliverables? Best regards, [Your Name]

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When to use this template:

  • check_circleExactly 3-5 days after sending the initial proposal
  • check_circleWhen you need to keep momentum high
  • check_circleWhen there is a specific target launch date

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