Free Template

When To Send a Second Follow-Up Email

The second follow-up should arrive 5 to 7 days after your first follow-up. This gives them enough time to have forgotten your first email, making your second email a helpful reminder rather than a nuisance.

Subject:

Still looking for help with [Specific Problem]?

Hi [Client Name], Just floating this to the top of your inbox. When we originally spoke, you mentioned that solving [Specific Pain Point] was a major priority for Q3. Since my proposal directly addresses that, I want to make sure it didn't get lost in the shuffle. Are you still focusing on this initiative, or have priorities shifted? Best, [Your Name]

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When to use this template:

  • check_circle5-7 days after your initial follow-up
  • check_circleWhen tying your service directly to their stated pain points
  • check_circleTo gauge if the project is still active

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